Scope of Digital Marketing in India 2020
As we have seen a dramatic increase in Work from Home (WFH) jobs due to the Covid-19 pandemic. Many companies are shifting towards digital marketing for advertising and marketing. We can expect a great demand for digital marketing specialists across India once the economy restores to a normal level.
The demand for digital platforms has increased and as per some reports. 50% more time is spent by users on social media. This gives are a great opportunity for companies to target these specific users. Many individuals are now shifting towards GIG based work (Freelance). Demand for quality freelancers has increased due to many restrictions on offline activities.
Jobs in Digital Marketing
How many of us go to the second page of Google Results? Exactly. In the simplest of terms, SEO is the process of making your website visible on online search engines like Google, Bing, etc. The job of an SEO professional is to optimize a business’ website in such a manner that it ranks higher in the search results and not stay hidden in the dark corners of the second page of Google. This increases the amount of organic traffic on the website. SEO majorly leverages the power of websites, blogs, videos, and infographics.
Content marketing deals with the creation and promotion of relevant content in the form of blog posts, videos, infographics, listicles, etc. for the purpose of engaging with the current and prospective customers, enhancing brand loyalty, generating brand awareness, website traffic growth, and lead generation.
Social Media marketing primarily deals with promoting the brand and content on social media channels to create awareness, engage with current and prospective customers, drive traffic, and generate leads for the business. The major social media channels where a brand’s presence is a must are Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest.
Email marketing, if used correctly, is an extremely efficient way for brands to communicate with their audience. Email campaigns are primarily used for promoting content, events, discounts, etc. and are an effective way of directing recipients towards the brand’s website. The email campaigns may include content such as blog subscriptions, newsletters, follow-ups on the leads, holiday promotions, etc.
PPC is a technique of directing traffic towards the website by the means of paid ads on search engines. One of the most common platforms for PPC campaigns is Google Ads, which allows brands to pay (per click) for top slots on the search results page of Google. There are various other channels to run PPC campaigns, some of which are Facebook, Twitter, sponsored messages on LinkedIn, etc.