According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more. In recent years digital marketing has seen huge growth, so much so that by 2021 itself it is expected to create over 20 lakh jobs in India, making it one of the best future job opportunities in India in 2021 and beyond one can prepare for.
- 40% of today’s businesses depend entirely on digital marketing.
- It is estimated that more than 90% of businesses will go digital.
- The Digital Advertising industry currently stands at INR 255 Billion marks (As of 2020).
Digital Marketing Job Profiles
Content managers may be in charge of social media strategy, managing a team of writers, developing editorial calendars, creating engaging videos, reporting and strategizing using analytics, and a whole range of related activities. They need to be able to coordinate teams and work with a diverse range of clients. Content writers focus specifically on longer-form content that draws readers to the site and nurtures them throughout the sales cycle. They create whitepapers and case studies, blog posts, and eBooks that educate readers and keep them coming back for more.
Content managers need to understand not only how to create SEO-friendly content but how to organize, store, and manage it as well. Content managers not only need to be great writers, but they also need to be able to create suitable content that works across multiple channels. They also need to be good at relationship building, creative, organized and self-motivated.
SEO and SEM are difficult to specialize in, in part because search engine algorithms are always fluctuating. E-commerce sites and those that depend highly on internet traffic for profits will be particularly dependent on a strong SEO / SEM strategy. There is a great need for professionals who understand social media, content quality scoring, competitive analysis, mobile search, and website analytics. These bases all must be covered to maximize online traffic.
Search Engine Marketing is often confused with Search Engine Optimization, but the main difference is that SEM includes paid tactics. SEM managers research keyword trends to see what people are searching for and determine the appropriate amount to bid for such terms so the company pages appear in search results. SEM managers must be highly analytical and data-driven to succeed.
User Experience (UX) designers are responsible for the end-to-end development of websites and digital marketing applications. They may or may have a deep technical background or they may be better versed on the design end of the spectrum. UX designers are focused on understanding the website from a whole marketing experience, and to that end they need to understand audiences as well as have an in-depth knowledge of the product or service a given client offers.
Email Marketing Specialist
Email marketing sounds pretty self-explanatory — you send emails to targeted lists. But it’s that targeting that requires specialized skills. Marketing emails are sent to lists of customers and prospects to drum up business and build awareness of products and services. They’re also frequently sent out to engage audiences, even when there’s no hard sale. It’s the email marketer’s job to test different subject lines, text, and formats to see which emails get the most attention.
Email marketing is primarily a lead-generating activity and thus specialists would likely be working in tangent with digital marketing and/or content managers on targeted campaigns. Email continues to be one of the strongest modes of content out there. To do this well you need to be able to write persuasively. You’ll also be in charge of campaigns, launches, and PR activities based on extensive databases of customer data and various lists.
Digital Marketing Managers
An effective digital marketing manager or creative director needs to have a solid grasp of everything to do with marketing and business. They must be extremely well versed in strategic planning and execution, as well as financial forecasting. And they must be able to delegate while taking risks and holding firm on decisions.
Analysts & AI Specialists
As we all know, AI (Artificial Intelligence) is one of the hottest up-and-coming technologies and it’s not about to go away soon. And with the rise of big data, anyone who can create systems to analyze this information in such a way that it can be applied to strategic marketing will be highly in demand. If this is something you’re interested in, you’ll want to get a solid understanding of data optimization and machine learning, as well as have an in-depth knowledge of programming. Data analysts will always be in demand as the world becomes more and more data-dependent because of, for instance, the Internet of Things.