LinkedIn being a professional network could play a crucial role in your professional life. From connecting with co-workers, acquaintances, and other industry colleagues to working with recruiters and applying to jobs, LinkedIn can be used for a lot of career activities. You should utilize all features that LinkedIn has to offer including LinkedIn endorsements. If you are a job seeker, freelancer, consultant, or entrepreneur these LinkedIn endorsements can be really useful.
What are LinkedIn Endorsements?
Endorsements are a simple way to recognize someone in your network for their expertise in a specific field with just one click. It’s a known fact that you will rank more highly in LinkedIn search results if you have a greater number of endorsements for the skill a recruiter is seeking. With LinkedIn endorsements, your connections can endorse the skills that you included in your profile with just one click. Meanwhile, a LinkedIn recommendation is a written testimonial that is added to your profile by a connection who took the time to write out why you are a professional worth working with.
List your relevant skills
Determine which of your technical skills and core competencies are most important to your industry and relevant to your current job goals. Keep your skills as relevant as possible and with fewer choices for endorsement. List these skills first, from most important to least important. Keep your skills-focused and you’ll get better results; it looks better to have 2 skills with 10 endorsements each than it does to have 20 skills with just one endorsement each. With many choices, some people become overwhelmed with choice and instead of endorsing you will simply skip on by.
Endorse fellow professionals
Start with your closest colleagues, since these are the people who you know the best and are most likely to return the favor. For these colleagues, endorse the skills you’ve seen them demonstrate in the workplace and they will be sure to reciprocate. After endorsing your closest colleagues, endorse the skills of those you met at important functions or during your time spent at work, such as clients, vendors, or freelancers. However even people you have not met in person will endorse you if they like the work you do online, and you endorse them first.
Ask for endorsements
Send a quick message to people you have worked with and ask them to endorse you. This will work especially well if you have already endorsed them. Keep your request simple, straight to the point, and polite. Be careful. You want people to acknowledge your skills and strengths, but you don’t want to come off as begging for disingenuous endorsements. Instead of sending tons of generic “please endorse me” messages, personalize your requests by making notes of a specific project you worked on with each person you ask. Gently remind them of your contributions, and ask them to offer comments on the project in the form of skill endorsements.
Don’t forget to say thank you after you’ve received an endorsement. So many LinkedIn users take the endorsements their friends and colleagues post for granted and never take the time to say thanks. This is not only rude, but it also can hurt your relationship with the person. A quick, but kind, thank you for a LinkedIn endorsement goes a long way. Saying thank you to people who endorse you is a great way to take your relationship with them from being a cold contact to being a real connection. Not only will this lead to more endorsement, but it can also create other business opportunities.