भारत में डिजिटल मार्केटिंग का महत्व २०२०
जैसा कि हमने कोविद -19 महामारी के कारण वर्क इन होम नौकरियों में वृद्धि देखी है। कई कंपनियां विज्ञापन और मार्केटिंग के लिए डिजिटल मार्केटिंग की ओर बढ़ रही हैं। अर्थव्यवस्था के सामान्य स्तर पर पुनर्स्थापित होने के बाद, हम भारत भर में डिजिटल मार्केटिंग विशेषज्ञों की बड़ी मांग की उम्मीद कर सकते हैं।
कुछ रिपोर्टों के अनुसार डिजिटल प्लेटफॉर्म की मांग बढ़ी है। सोशल मीडिया पर उपयोगकर्ताओं द्वारा ५०% अधिक समय बिताया जाता है। यह कंपनियों को इन विशिष्ट उपयोगकर्ताओं को लक्षित करने के लिए एक शानदार अवसर देता है। बहुत से लोग अब फ्रीलांस की ओर बढ़ रहे हैं। ऑफ़लाइन गतिविधियों पर कई प्रतिबंधों के कारण गुणवत्ता फ्रीलांसरों की मांग बढ़ गई है।
Jobs in Digital Marketing
Content Marketer
A content marketer is responsible for creating original and engaging content with which the customers can relate to.
SEO Manager
An SEO manager is responsible for ensuring that the website always ranks high on the search engine results.
Social Media Manager
A social media manager is responsible for online conversations, feedback & queries, and building a network of influencers.
Market Research Analyst
A market research analyst gathers data on consumer demographics, preferences, and buying habits and creates campaigns.
PPC Manager
A PPC Manager is a person who has the ability to think creatively and can help in achieving client goals.
Email Marketer
The email marketer is responsible for identifying the target audience and growing the subscriber base.
Training Modules
How many of us go to the second page of Google Results? Exactly. In the simplest of terms, SEO is the process of making your website visible on online search engines like Google, Bing, etc. The job of an SEO professional is to optimize a business’ website in such a manner that it ranks higher in the search results and not stay hidden in the dark corners of the second page of Google. This increases the amount of organic traffic on the website. SEO majorly leverages the power of websites, blogs, videos, and infographics.
Content marketing deals with the creation and promotion of relevant content in the form of blog posts, videos, infographics, listicles, etc. for the purpose of engaging with the current and prospective customers, enhancing brand loyalty, generating brand awareness, website traffic growth, and lead generation.
Social Media marketing primarily deals with promoting the brand and content on social media channels to create awareness, engage with current and prospective customers, drive traffic, and generate leads for the business. The major social media channels where a brand’s presence is a must are Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest.
Email marketing, if used correctly, is an extremely efficient way for brands to communicate with their audience. Email campaigns are primarily used for promoting content, events, discounts, etc. and are an effective way of directing recipients towards the brand’s website. The email campaigns may include content such as blog subscriptions, newsletters, follow-ups on the leads, holiday promotions, etc.
PPC is a technique of directing traffic towards the website by the means of paid ads on search engines. One of the most common platforms for PPC campaigns is Google Ads, which allows brands to pay (per click) for top slots on the search results page of Google. There are various other channels to run PPC campaigns, some of which are Facebook, Twitter, sponsored messages on LinkedIn, etc.